diversity in and of itself doesn’t kill comics, but pointless, endless reboots, massive events that rely on you keeping up with 12 given titles at any time, and constant, badly established legacy characters are why comics are failing
not to mention splitting up iconic superhero titles among more than one person at once
did you know there’s actually 3 people running around with the Wolverine codename at the moment?
Let’s take some examples:
Riri Williams popped up with no buildup after Tony Stark got murked, but he was apparently monitoring this 15 year old girl teen prodigy never mentioned before in his comics, entrusted with an AI based on his brain patterns and personality to mentor her.
You know, as compared to however fucking many characters they could’ve given his legacy to.
Also we’re supposed to believe someone as egotistical and self glorifying as Dr Doom would take on the identity of Iron Man?
It’s the same shit as Jane Foster as female Thor, with a healthy combination of plothole.
Somehow, a human woman who has not been involved with Thor in way, with a terminal disease that was ravaging her body, somehow ended up ON THE MOON without any protection and managed to pick up Mjolnr and was found Worthy by it after the fight where Thor ceased to be Worthy.
Like, you know, instead of Sif, a long time companion of Thor and who can pick up the hammer or Angela, who Marvel had then won a recent legal fight to be able to use….
People don’t dislike it because it’s “diversity”
They don’t like it because it’s weak, pandering writing that doesn’t stand up to internal logic.
Now, an example of this done right is when Sam Wilson, aka, the Falcon, became Captain America
for one thing, he was actually established as working closely with Steve Rogers for a long time in the comics before he was given the mantle. By Steve Rogers himself.
See, at this point, Rogers got rapidly aged cause his super serum stopped working and he was an old man, so he couldn’t do it any more, but he was still around to give Sam advice and support over comms.
But of course, until Marvel actually bothers to learn why people aren’t buying their shit, they’re gonna keep making the same mistakes, as long as they’re insulated by the losses of the MCU and being used by Disney as a vanity press, they’ll never learn and lose more ground to DC and the indies
EDIT: Also I totally forgot, unrecognizable new brands they try to create.
If your comic customers, as in the customers that go in and buy things, if they go “who’s this” and show you a comic, then they’re probably not gonna pick it up. They’re there to buy Spider-Man, Batman, Wolverine, X-Men, Avengers they can recognize, not fuckin Stardude or whatever odd new thing they’re gonna push is.
It’s nothing to do with race of sex of the characters concerned, but if they’ve got no brand recognition to support their solo titles, they’re gonna flounder.
Not even getting into the alienating, pointlessly political shite like that infamous Mockingbird “Ask Me About My Feminist Agenda” t-shirt schlock stunt.
What’s also more damaging than that is a flippant response to criticism or calling their readership racist assholes on twitter or whatever. That’s a really bad look for an industry professional when you’re not even an artist or a writer as someone essential to a comic book.
this person forgot to mention how they shoehorn in unnecessary commentary and subplots no one was looking for. it honestly feels like that sometimes spider man stops mid fight and says “did i mention im a gay POC” (hyperbole but kind of true)
this, sadly, is Not Hyperbole with America Chavez
And the worst thing is?
With tweaking and good writing, Riri and America (what a stupid name) could work.
But because Marvel is run by incompetent pandering idiots, they’re the worst ideas to ever come out of the company.
I honestly wish Riri had been done well because I don’t mind the concept.