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LIVING IN A MEDIA WORLD An Introduction to Mass Communication WHAT YOU'LL LEARN F elix Kjellberg is the most famous person on the planet you've never heard of At least if you are older than forty and don't have young people in the house Kjellberg is the first person in YouTube his- tory to have more than ten billion views Yes that's billion After studying this chapter you will be able to 1 Identify the four levels of communication Explain the difference between mass communication and mass media U with a b He's had more views than Psy with his K-pop Gangnam Style more views than Justin Bieber more views than Kanye and Kim Van Watt Define three contemporary models of mass communication Name not ringing a bell? Perhaps because he goes online by the handle PewDiePie He's a twentysomething from Sweden who is known for his video game play- Explain the historical evolution of the media world Define media literacy with-me videos that have him laughing screaming and cowering in fear during the scary parts of video games Cescribe the Seven Secrets about the Kjellberg started out as a student at a prestigious Swedish university but he left school to sell hot dogs and make gaming videos Needless to say his parents were not initially excited about his choice What initially drew viewers was what Rolling Stone called his legendary cowardice displayed through screaming running and cursing at the first sign of danger while playing through horror games2 Once he started attracting audiences that ass media games with Gonan O'Brien and chatted with the Late Show's Stephen Colbert Unlike some other TV hosts HIS OK VES U Colbert recognized the importance of YouTube stars joking during the interview want to thank the internet for allowing their emperor to be here for the evening Kjellberg has also authored the best-selling This Book Loves You a collection of parodies of inspirational quotes numbered in the tens of thousands however his parents 134 relented and accepted that he might be onto something Where does his online name come from? Pew-that's the sound laser guns make in video games pew pew While Kjellberg has been mocked by critics he says pew! Die-that's what happens to you when you are hit by a laser blast going pew pew pew! in a video game And Pie because well I got nothing In case you didn't already know PewDie Pie rhymes all the way he's clearly doing something people like It seems silly Kjellberg tells Rolling Stone Your job is to play games? You make money from that? It's ridiculous But the more you know about it and the more you get to know me the through with cutie pie more you understand that it's actually a hard thing to do Caitlin Dewey writing for the Washington Post says that authenticity is what seems to set Kjellberg apart from other YouTube stars He comes across as 100-percent and not a lot of people would be able to do it Kjellberg reportedly earned $12 million in 2015 Wale People watching other people play video games is one authentic Watching a PewDiePie video is like listening to a friend not a super witty or insightful friend generally but a friend who is consistently fun to hang out with3 of the fastest-growing trends in media use According to a 2015 study approximately 30 percent of American adults sometimes or frequently watch videos or live streams of THIS ВOOK LOVES YOU YouTube breaks the barrier between the audience video game content Back in 2014 thousands of people and the creator Kjellberg told the entertainment industry would watch a fish named Grayson play Pokemon trig journal Variety They feel a connection to the one they're gering actions by swimming through different section of his tank At the same time Amazon paid watching Fridays With PewDiePie videos are full of antics and game plays that are requested by fans-much as almost $1 billion to buy video game video radio stations used to take requests His fans are known streaming service Twitch While Twitch gets referred to as gamers' ESPN it might actu- One off as the Bros and his sign-off is the display of the Brofist Mostl ally be the other way around because Twitch In addition to being a YouTube sensation Kjellberg is attracts a far bigger audience than ESPN-as a popular guest on conventional TV having played video Kjellt APPRa LIVING IN A MEDIA WORLD Chapter 1 CHAPTER1 SU Yo my college textbook has pewds on its first page ? Meme

found ON 2019-09-28 04:18:51 BY ME.ME

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