Meme, Pop, and Zero: Messagesl?
 Messaqes
 12:58 AM
 Thread
 Monterey Bay Aquarium
 @MontereyAq
 We made one
 We have to reach people where they are for
 conservation to break through the noise!
 How do you do, fellow kids?
 This institution tweets, dicd
 we engage you?"
 ALL NEW
 AN CHOPPER
 This is a really popular meme right
 now-maybe it can generate a non-zero
 amount of ocean awareness!
 You're devaluing your scientific authority
 by copping to the latest pop-culture trend!
 Your brand's relevance comes from your
 institution's reputation of excellence in
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