For the record, the guy actually invented this with the intent of it being used to crack down on human trafficking. Traffickers often cover their victims in heavy/unusual makeup before posting pics of them online, to make them harder to detect using normal software.
So basically this is a case of really shitty reporting. The article could have been about an app used to rescue victims of trafficking but they decided to flippantly make it about make-up
found @ 22 likes ON 2019-02-26 10:20:37 BY ME.ME