That ubiquitous 'distracted boyfriend' meme of the year? Yes, it's sexist, says Swedish ad group

Unless you’ve spent the past year or so stuck under a rock with no signal, you have to be familiar with the “distracted boyfriend” meme and all its iterations. But is it hurtful or harmless? Swedish ad watchers weigh in....

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meme

meme

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Boyfriend

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Swedish

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Ubiquitous

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yes

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group

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distracted

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sexist

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Boyfriend Meme