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That ubiquitous 'distracted boyfriend' meme of the year? Yes, it's sexist, says Swedish ad group

Unless you’ve spent the past year or so stuck under a rock with no signal, you have to be familiar with the “distracted boyfriend” meme and all its iterations. But is it hurtful or harmless? Swedish ad watchers weigh in....
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Confused Swedish Ad Board Says 'Distracted Boyfriend Meme' Is Sexist
The 'Distracted Boyfriend' Meme Has Been Ruled Sexist By Swedish Advertising Watchdog
The Distracted Boyfriend Meme Is Sexist, According To This Swedish Ad Industry Body
The Distracted Boyfriend meme is sexist, says Swedish ad watchdog
Sweden Has Officially Ruled That The Distracted Boyfriend Meme Is Sexist
'Distracted boyfriend meme' ad sexist, says Swedish watchdog
Ad Featuring Viral Distracted Boyfriend Meme is Sexist; Rules the Sweden's Advertising Ombudsman
Swedish officials call the Distracted Boyfriend meme sexist
Swedish ad regulator says the 'Distracted Boyfriend' meme is sexist to men and women
Swedish advertising watchdog rules that the 'distracted boyfriend' meme is sexist
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Boyfriend Meme
Confused Swedish Ad Board Says 'Distracted Boyfriend Meme' Is Sexist
The 'Distracted Boyfriend' Meme Has Been Ruled Sexist By Swedish Advertising Watchdog
The Distracted Boyfriend Meme Is Sexist, According To This Swedish Ad Industry Body
The Distracted Boyfriend meme is sexist, says Swedish ad watchdog
Sweden Has Officially Ruled That The Distracted Boyfriend Meme Is Sexist
'Distracted boyfriend meme' ad sexist, says Swedish watchdog
Ad Featuring Viral Distracted Boyfriend Meme is Sexist; Rules the Sweden's Advertising Ombudsman
Swedish officials call the Distracted Boyfriend meme sexist
Swedish ad regulator says the 'Distracted Boyfriend' meme is sexist to men and women
Swedish advertising watchdog rules that the 'distracted boyfriend' meme is sexist
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