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That ubiquitous 'distracted boyfriend' meme of the year? Yes, it's sexist, says Swedish ad group

Unless you’ve spent the past year or so stuck under a rock with no signal, you have to be familiar with the “distracted boyfriend” meme and all its iterations. But is it hurtful or harmless? Swedish ad watchers weigh in....
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meme
meme
Boyfriend
Boyfriend
Swedish
Swedish
Ubiquitous
Ubiquitous
yes
yes
group
group
distracted
distracted
sexist
sexist
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year
Boyfriend Meme
Boyfriend Meme