Analysis: I can't believe this is why people are tweeting fake celebrity news
(EDITORS: Part of an occasional series in which we explain what's behind a popular meme.
- The Meme: Vote Rickrolling
Rickrolling is one of the internet's oldest memes: Trick people into clicking on a link expecting one thing, but instead lead them to a video of Rick Astley singing "Never Gonna Give U Up." That's probably why the official video for the song has more than 487 million YouTube views.
In recent weeks, Rickrolling has been reborn. But instead of tricking people into listening to a song, people are using the bait of celebrity gossip to trick young people into visiting a voter registration site.
- How did this meme grow?
The idea of tricking people with link shorteners like bit.