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Denny's, Internet, and Life: Blog posts include interviews with the District's best burlesque ladies, bizarre posters for District shops, and custom graphics that attempt to complement the culture of District Perrier, the posts just feel flat and unnecessary. For example, the random horoscopes post would've been more shareable if it jumped on one of 2015's biggest Tumblr memes involving horoscopes. Basically, Tumblr users would create a post with the title "The Signs As and create different (often ridiculous) descriptions of how each zodiac sign would react in a certain scenario. For example, here's "What The Signs Think About The Dress." <p><a href="http://lesserjoke.tumblr.com/post/114529959509/memedocumentation-real-life-meme-applications" class="tumblr_blog">lesserjoke</a>:</p> <blockquote><p><a href="http://memedocumentation.tumblr.com/post/114528297020/real-life-meme-applications-meme-documentation" class="tumblr_blog">memedocumentation</a>:</p><blockquote><p><b>Real-Life Meme Applications?</b></p><p>Meme Documentation was hyperlinked in <a href="https://archive.today/lJTYZ">an article about content strategy</a>. This article references making use of memes such as the <a href="http://memedocumentation.tumblr.com/tagged/astrology-meme">astrology meme</a> and the <a href="http://memedocumentation.tumblr.com/post/112191397340/explained-dress-meme">dress meme</a> as a possible means for creating successful content. As if <a href="http://tmblr.co/mzUPF93FbIs3KIHzRsAh9tw">dennys</a> wasn’t enough, it seems as if more content strategists are entertaining the idea of using memes for advertising. <br/></p></blockquote> <p>Memes are also getting increasing amounts of attention in academia; see for instance this month’s article “Families and Networks of Internet Memes: The Relationship Between Cohesiveness, Uniqueness, and Quiddity Concreteness” in the Journal of Computer-Mediated Communication. (Open-access link: <a href="http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12120/full">http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12120/full</a>)</p></blockquote>

lesserjoke: memedocumentation:Real-Life Meme Applications?Meme Documentation was hyperlinked in an article about content strategy. This art...