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Apparently, Dad, and Life: 31t May 2011 Sainsbury's Supermarkets Ltd 13 Holborn London ECIN 2HT Dear Sainsssssssssssssssssssbbbbbbbbbbbburyyys, Why is tiger bread c\alled tiger bread? It should be clalled giraffe bread. Love from Lily Robinson age 3 /2 Sainsbury's Our reference: 1-251167934 4 June 2011 Road Telephone 0800 636262 www.sansrs.couk ily Thanks so much for your letter. I think renaming tiger bread giraffe bread is a brilliant idea- it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it? It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly I really liked reading your letter so I thought I would send you a little present I've put a £3 gift card in with this letter, if you ask your mum or dad to take you to Sainsbury's you could use it to buy some of your own tiger bread ( maybe if mum and dad say its OK you can get some sweeties tool). Please tell an adult to wait 48 hours before using this card. and I'm glad you wrote in to us and hope you like spending your gift card. See you in store soon. Yours sincerely Chris King (age 27&1/3) Customer Manager Enclosed: £3 gift card Sainsbury's cosmic-noir: coneycat: coneycat: woodelf68: pulp-ficction: beefyravioli: notsograndr: callmehopeless-notromantic: d0ugieslizard: mjolnirss: alfuhdawg: IT’S THE “AGED 27 1/3” BIT THAT MAKES ME CRY WITH LAUGHTER this kills me! They actually did it, too. this is the most adorable thing i’ve seen in my life I guess you can say that 3 year old was “spot on” this post has nothing to do with my blog but I love this so much and I had to share I could see it being called Leopard Bread, too. But Giraffe is even better. Customer service done right. Okay– so the picture of the bread made me wonder whether the name change stuck, so I Googled “sainsbury’s giraffe bread” and found not only numerous references to “Giraffe (Tiger) Bread” from the Sainsbury’s Web site, but also this followup story on the change from the BBC: Tiger Bread renamed Giraffe Bread By the time the BBC story was written, however, customer manager Chris King, aged 27 1/3, was no longer employed at Sainsbury’s. Apparently he’d left the company to go study to be a primary-school teacher. Perfect. This makes me smile so hard :)