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Memes, Toys R Us, and Bankruptcy: ToysAUS
IS BACK
BUSINESS
TOYS 'R' US REVIVAL
Oct 3 Top lenders of Toys "R" Us call off the
company's bankruptcy auction and
announce they will try to revive the brand.
Top lenders of Toys “R” Us called off the company’s bankruptcy auction and announced they will try to revive the brand. The bankruptcy auction would have offered bids on company assets such as brand names, registry lists, website domains, and rights to the company’s mascot, Geoffrey the Giraffe. ___ The company’s proposed reorganization plan includes the possibility of opening new retail locations. In court papers filed earlier this week, the retailer proposed “a new, operating Toys ‘R’ Us and Babies ‘R’ Us branding company that maintains existing global license agreements and can invest in and create new, domestic, retail operating businesses.” ___ Global investment firm KKR, and private equity firm Bain Capital have agreed to contribute a combined $20 million to Toys “R” Us employees that had been fired.
Top lenders of Toys “R” Us called off the company’s bankruptcy auction and announced they will try to revive the brand. The bankruptcy aucti...
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